Categories
Quality The Business of Software

Flickr has smartly repositioned itself to reman vital in photo sharing

By Jim Grey (about)

FlickrCameraRoll
My Flickr camera roll.

When I started my personal blog, which is largely about film photography using vintage cameras, I found a great use for my languishing Flickr account: hosting most of the photos for my blog. Flickr has been a great tool for sharing my photography everywhere on the Internet.

The other day, I uploaded my 10,000th photo to Flickr. That’s a lot of photos! It’s so many that finding one particular photo on my computer is nigh onto impossible. From the beginning, I should have used the photo organizer that came with my copy of Photoshop Elements. But I’ve let too much water pass under the bridge: years and years of photos remain unindexed in folders on my hard drive. It would be a big, unpleasant job to organize them now.

It turns out that the easiest way for me to find one of my photographs is to search for it on Flickr. I’ve left enough bread crumbs in the titles, descriptions, and tags that with a few words in Flickr’s search box I can find anything I’ve uploaded.

It also turns out that I was inadvertently leading the way. Flickr recently made some changes to the site that makes it easier than ever to store all of your photos and find any of them in an instant. I think these smart improvements reposition Flickr well in the new world of photo storage and sharing, and give it a solid chance at remaining relevant and vital.

And it’s not a moment too soon. Flickr had been geared toward people interested in photography who wanted to share and talk about their work. Many users appeared to carefully curate their photostreams, sharing only their best photos. It remained wonderful for this purpose. But in the meantime not only have digital cameras almost entirely supplanted film cameras, but camera phones have also largely supplanted dedicated digital cameras. People were taking pictures on their phones just so they could share them on Facebook and Instagram — and Flickr was getting none of that action. It was falling behind.

Flickr finally awoke from its slumber in 2013 with a new, more modern user interface, plus one terabyte of free storage — upwards of a half million photos — for anyone, for free. Flickr’s mission had shifted: please do dump all of your photos here. And then last month Flickr rolled out yet another new user interface, and has added several powerful new features meant to make the site the only photo storage and sharing site you’ll ever need:

Automatic photo uploading. Flickr can now automatically upload every photo from your computer and your phone — every past photo and every new photo you take. Flickr marks them all as private, so only you can see them, until you choose to make them public. To enable this, you have to download the new Flickr app to your phone and download a new “Uploadr” application for your computer. But after you do, you may never again lose a photograph to a crashed hard drive or to a lost or stolen phone. And if you do have such a mishap, Flickr now lets you download any or all of your photos en masse.

Tags

Image recognition and automatic tagging. Flickr now uses image-recognition technology to guess what’s in each of your photos, and adds descriptive tags to them. You’ve always been able to tag your photos manually; those tags appear with a gray background. Flickr’s automatic tags have a white background. These tags make photos easier to find in search. It’s not perfect — a photo I took of a construction site was mistakenly tagged with “seaside” and “shore.” But it works remarkably well overall, and Flickr promises that they will keep improving the technology.

Camera roll and Magic View. Flickr has introduced an iOS-style camera roll as the main way you interact with your own photos now. Flickr is criticized for stealing this concept from Apple. But they’ve gone Apple one better by adding Magic View, which organizes photos by their tags — including the automatically generated ones. It gives you astonishing views into your photos, grouping them smartly. Finally, all of my bridge photos are in one place, and I didn’t have to lift a finger!

FlickrMagicView
Flickr found 105 photos of bridges in my photostream.

Improved searchability. All these new tags makes Flickr even more searchable. You can find any of your photos in seconds on Flickr.

All of this makes Flickr a compelling place to store all of your photographs, and be able to easily find them. They’re stored on Yahoo! servers and are always backed up. With a couple clicks or taps, you can share them from there to most of the popular social media sites, including Facebook, Instagram (but only on your phone), and Twitter.

The best thing: You can still use Flickr for everything you could before. You can share your best photographs and have conversations about them. You can explore the beautiful photographs others have taken. You can geotag your photos and save them to albums and groups. And if you want nothing to do with Flickr’s new features, you can just ignore them.

I’m astonished by how well Flickr has shifted to its new mission without leaving legacy users behind. As someone who has made software for more than a quarter century, I can tell you: it is enormously difficult to do this.

Still, many of Flickr’s longtime users feel alienated. They’re expressing far less paint-peeling rage than they did after the 2013 changes, thank goodness, but they’re still quite upset. The leading complaint: there’s no way to opt out of automatic tagging, and no way to delete at once all the tags already generated. Longtime users who have carefully chosen their tags find Flickr’s automatic tags to be an unwelcome intrusion.

Flickr should probably address that. But first, they should congratulate themselves. They’ve done journeyman work.


A slightly revised version of this is cross-posted today to my personal blog, Down the Road.

Categories
The Business of Software

Much ado about Flickr

By Jim Grey (about)

I was shocked when I logged into Flickr last week and found an entirely new interface.

I'm staying right here at Flickr
My Flickr homepage.

My shock turned to disappointment and sadness that some of my contacts were super angry about the change, left strongly worded comments on their photostreams, and immediately moved their photos to other services.

make software products for a living; I’ve seen firsthand how interface changes can alienate users. They become comfortable with a product’s features and usage, even when they’re flawed. They don’t want to learn anything new (which often masks a fear that they can’t learn something new).

At the same time, Flickr (and Facebook and any other thing you do on the Web) is a product, built by a company that is trying to make money in an ever-changing landscape.

I’ve seen it often, and it’s happened at companies where I’ve worked: A company builds a good product that takes off. Success causes the company to grow or to be sold to a larger company. And then some scrappy startup company builds a product in an overlapping market that becomes a new darling. By then, the big company is so invested in what it’s always done that it struggles to adapt to the shifting market.

From where I sit, it looks like all of this happened to Flickr. Founded in 2004, Flickr quickly became arguably the king of the hill among photo-sharing sites. Web giant Yahoo! quickly noticed and, in 2006, bought the fledgling company. Success!

But consider all that’s happened in photography and on the Web since 2006. Most people had just discarded their film cameras for digital cameras. Soon cameras in phones became good enough for casual, everyday use; many of them are now very good. Users found it easy to share their photos across any number of the social networks that had emerged – primarily Facebook, which was founded in 2004, too, but also on upstart Instagram. Today, the three cameras that take the most photos uploaded to Flickr are all iPhones.

The market has shifted. It was a matter of time before Flickr either responded or became a niche product of ever decreasing importance. This new interface is its bid to stay relevant. I’m impressed with Yahoo! for moving Flickr so boldly.

I think that if people give the new interface a chance, it will work for most of them. I’ve heard complaints about slowness; I advise patience as Yahoo! would be foolish not to address legitimate performance problems. I’ve heard complaints about how crowded the interface feels; I’m also sure Yahoo! will tweak the new interface over time for better usability.

Another source of uproar is that advertising now adorns Flickr pages. I hate Web ads too, but really, they are the major way many Web products make money.

I sympathize a little with one complaint: all of us who bought Flickr Pro accounts for unlimited photo uploads now feel kind of let down, given that everybody gets a terabyte of storage now. That much storage might as well be unlimited; you could upload one photo a day for the rest of your life and never run out of space. But Flickr is letting us cancel our Pro accounts with a pro-rated refund, or keep Pro at its rate of $25 per year and never see an ad. Anybody who doesn’t have Pro already will have to pay $50 per year for that same privilege. I think this is a reasonable trade.

Flickr’s real mistake might be in underestimating how attached its users were to the old interface. But if my experience is any indication, perhaps that mistake won’t be fatal. Of my contacts, about five percent of them have moved to other services. I’ll miss seeing their photos. I wonder if they’ll soon miss the rest of the Flickr community.

Cross-posted from my personal blog, Down the Road.